01
Logo Pack
Wordmark, monogram, and full-lockup in SVG, PNG, and EPS. Light and dark variants. Clear-space specifications included.
Logos · SVG / PNGDownload →
No. 007 / Press
Kit · Updated Q2 2026
Press
Writing about the third species of coffee?
Full press kit, hi-res photography, founder bios, and interview availability below. Reach us directly at press@excelsacafe.com.
01 — Coverage
Selected press.
Apr 2026
"Coffee's third species gets its first tasting room"
The New York Times · Food section
Read →
Mar 2026
"San Diego's Excelsa bet the future of specialty coffee"
Sprudge · Feature interview with Michael Mazzotta
Read →
Jan 2026
"Excelsa is not a novelty. It is the future."
Coffee Review · Carlos Rivera interview
Read →
Nov 2025
"Meet the couple putting Vietnamese excelsa on US café menus"
Barista Magazine · Profile
Read →
Sep 2025
"The climate coffee company making money without compromising"
AP News · Business feature
Read →
02 — Quick Facts
The short version.
Founded2023 · San Diego, CA
FoundersOlin Patterson, Michael Mazzotta
Cafe Opened2026 · Ocean Beach
Wholesale Accounts40+ across 22 states
SpeciesCoffea excelsa (Liberica var.)
OriginsVietnam, Philippines, E Africa
Global production~1% of world coffee
Caffeine~½ of arabica
03 — Brand Assets
Logos, photography, bios.
02
Photography
Hi-res cafe interiors, origin photography from Vietnam & Philippines, product shots, founder portraits. Licensed for editorial use.
Photos · Print + WebDownload →
03
Boilerplate + Bios
Company boilerplate (short, medium, long), founder bios, fact sheet, and a one-pager on the excelsa species. Plain-text and PDF.
Text · PDFDownload →
04 — Founders
Available for interviews.
Co-Founder
Olin Patterson
Olin leads our green bean program and relationships with origin. Previously scaled multiple CPG brands including a leading avocado oil. Speaks on tropical agroforestry, climate-adaptive agriculture, and specialty coffee supply chains.
Topics · Origin relationships, green bean sourcing, climate-resilient agriculture
Co-Founder
Michael Mazzotta
Michael leads roasting and the cafe program. Former lead roaster at Ritual. Speaks on the specialty coffee industry's climate problem, the case for excelsa, and how to build a new category from scratch.
Topics · Roasting, brewing, specialty coffee, category creation, climate & coffee
05 — Contact
Media inquiries.
We aim to respond within 24 business hours.